The Economics Of Pokemon


Latias, a Legendary Pokemon

Like many similarly-aged children, my nine-year-old daughter is heavily into Pokemon.

Being an engaged parent constantly on the lookout for pop culture that undermines my attempt to turn my children into gun-toting individualists, I’ve watched a number of episodes and three of the four movies that have been released to date.

For the uninitiated, “Pokemon” are “Pocket Monsters,” a Japanese children’s show animated in the style of Anime. They generally cute life forms possessed of a single super-power each and nominal pet/companions of the “Pokemon Trainers.” The lead human characters of the program are pre-teens who spend their time collecting Pokemon in the hopes of ultimately becoming the greatest Pokemon Masters in the world.

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